Marketing Done Right

Mike Sweeney’s blog covering lessons learned from the marketing trenches

Posts Tagged ‘LinkedIn’

Are You Really LinkedIn?

Posted by sweeneymarketing on August 7, 2008

It’s amazing how much I’ve come to rely on LinkedIn.  Don’t get me wrong – I am  not a social media addict.  I don’t Twitt yet.  MySpace makes me nervous.  I use Facebook, but primarily because I have some clients that are obsessed with it as a business tool. 

LinkedIn is different – it’s used (at least by me) for business purposes only.  I use it for research on clients, partners, investors, etc.  I use it to get answers to questions.  I use it to connect with current colleagues, past colleagues, and sometimes for recruiting purposes. 

Let me preface my upcoming rant with this – I am not an “open networker”.  I send invitations to connect to people I know and have worked with, and accept invitations to connect from people I know and have worked with.  Personally, I don’t believe in the “open networking” thing because I think it defeats the purpose of a community like LinkedIn, but hey…to each his own.  So now that you know where I stand on that…

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