My apologies on the use of the modern acronym. For those who don’t know, “BFF” stands for “Best Friends Forever”. Now, on with the post…
I was recently re-reading a post from Brian Carroll in his B2B Lead Generation Blog, titled “Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork”. Although I can always grab something useful from Brian’s posts, within his list of 35 I immediately stopped when I read #15:
15. Get the marketing team out in the field with the sales team regularly.
