We hear this all too often from companies. They’ve engaged a web design/development firm to build a shiny new website, complete with all kinds of spectacular functionality, and yet the concept of search engine optimization (SEO) isn’t addressed until the site is in some type of beta phase, ready to launch.
While the recommendation is always to address SEO during the earliest stages of a website redesign project, the “I forgot about SEO” camp can relax a bit. Assuming the has been structured correctly from a design/coding standpoint, you will still be able to handle SEO appropriately prior to site launch and in a more comprehensive manner post-launch. So let’s discuss the simplest things you can do during these later stages…
